The Windows Phone 7 was built around the idea that the end user is king. The design team began by defining and understanding the people who would use this phone. It was convinced that there could be a better user experience for a phone, one that revolves more around who the users are rather than what they do. The Windows Phone 7 lets users quickly get in, get out and back to their lives.
“The innovation here is the fluidity of experience and focus on the data, without using tradition user interface conventions of windows and frames. Data becomes the visual elements and controls. Simple gestures and transitions guide the user deeper into content. A truly elegant and unique experience.” – Isabel Ancona, User Experience Consultant