Apple, 2% Innovation, 60% Marketing, 38% Litigation

Now Apple has TONS of money so 2% of that is probably quite a bit, but it is also open to interpretation of what exatly R&D is. Are they researching other companies that have good innovative products to buy or are they researching the actual technologies used in their products?

It’s an interesting fact either way and the comment thread is quite ammusing, give it a read 🙂
Why Is Apple Spending Only 2% Of Its Money On Research? | Gizmodo Australia.


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